Super Bowl LIX: Letting NerdWallet do the work for you is genius
NerdWallet Beluga-branded Amazon/Whole Foods grocery bag
Digital Assets
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NerdWallet’s first Super Bowl campaign featured a finance-talking, genius beluga whale voiced by Kieran Culkin, and a fearful-looking whale-watcher named Richard. My team was responsible for creating the copy and design toolkit, plus the below-the-line efforts, so we could translate our beluga’s whale-speak into human-speak.
Follow my flipper to a breakdown of the copy tones
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We pitched a copy toolkit that could flex different qualities of the brand and the beluga’s voice to tailor the perfect message for each platform.
Follow my flipper to a few below-the-line examples
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