Emails

Imperfect Foods examples

Context
We talked to customers and learned that folks are super busy the month of September. Summer is over, it’s back to school season, and people are coming back from vacations. It’s especially chaotic for parents. In response, we put together 5 super easy recipes that only required a few ingredients. The article, the recipes, and the newsletter were so successful we ended up selling out of all the ingredients for several of the recipes within a day. I worked on all the content with the Art Director, Recipe Developer, Photographer, and Marketing Coordinator.
Winning subject Line: The most elegant dessert, ready in 5 minutes 🍓

Sneaky text: We’ll be eating these Chimichurri Chicken Tacos every day until next year. ‌ ‌ ‌ ‌ ‌ ‌

Context
This campaign was all about our FAQs. Our customers were always asking for recipes that use food scraps, tips on how to decipher date labels, and info on how to compost. Here’s the link to the hero article seen below.

Winning subject line: What’s the deal with expiration dates? 🧐

Social Media Posts

Imperfect Foods Examples

See the full strawberry post here.

See the full Thanksgiving post here.

See the full recipe post here.

Thanks for reading ✨